Designed by Edward Bawden and Thomas Derrick in 1924, this colourful and eye-catching map was created to promote the British Empire Exhibition held at Wembley Stadium that year.
The map features a striking illustration of the football stadium surrounded by a variety of places, people and activities representing the different countries and cultures of the Commonwealth. It's not only a great example of early 20th century graphic design but also a fascinating historical document that provides a snapshot of the British Empire at that time.
The exhibition attracted over 16 million visitors from around the world and helped to boost morale after the First World War. The map is divided into sections. We see India with its elephants and tigers, Australia with its kangaroos and koalas, and South Africa with its ostrich and giraffe. Each section is brimming with life, giving viewers a glimpse of the exotic cultures and landscapes that made up the Commonwealth.
But this map is more than just a geographical guide. It’s also a celebration of diversity and unity. The inclusion of people from all walks of life, from athletes and musicians to farmers and labourers, sent a message of inclusivity and shared purpose.
The important role that transportation played in connecting far-flung corners is also highlighted. The London Underground, with its efficient network of lines, was a vital part of this connection, allowing people and goods to move freely and easily.
The exhibition was a huge success, However, it also attracted criticism from some who argued that it was a celebration of colonialism and imperialism.
Today, the map stands as a testament to the power of design. It’s a beautiful and informative piece of art reminiscent of the Art Deco style popular in the 1920s and 1930. It’s a reminder of a time when the world was a much different place, and a celebration of the cultural diversity that continues to enrich our lives today.
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